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Brand Heritage in International Markets

Authors: Narendra Kumar

Published: 2025-04-28 16:54:33.928

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Abstract

This study examines the importance of brand history in the field of branding research, specifically in an international domain. which presents distinct difficulties. To maximize their use, it is critical to understand the potency of both the brand and the cultural legacy of the specific country. The project seeks to develop innovative approaches for implementing both brand and cultural heritage. The process starts with conceptual conversations when proposed definitions and potential operationalization methodologies are presented. As a result, these concepts are used to examine the brand legacy in various countries. The results indicate that brand legacy consists of a combination of historical narratives, enduring core values, product brands, and visual symbols, whereas a country's cultural heritage represents uniformity and resilience. Although additional testing is needed for the initial operationalization, the insights offered lay the foundation for future studies. This book provides practical assistance in leveraging brand legacy in foreign markets. It provides practitioners with easily applicable methodologies for assessing the importance of brand heritage and efficiently planning its use. This study is noteworthy for being the initial attempt to provide brand and cultural assets. Keywords: brand heritage, culture heritage, specific country,

Keywords

brand heritage, culture heritage, specific country,

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How to Cite

Narendra Kumar, (2025-04-28 16:54:33.928). Brand Heritage in International Markets. JANOLI International Journal of Applied Engineering and Management, Volume D0yPfb5bqzwnvXQdjUkv, Issue 1.

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