The JANOLI International Journal of Marketing and Finance(JIJMF) covers research and case studies in consumer behavior, digital marketing, financial management, and investment strategies.

1. Marketing Strategies and Consumer Behavior

• Digital marketing trends and social media impact
• Neuromarketing and consumer decision-making
• Brand management and corporate reputation
• Green marketing and sustainability in branding

2. Financial Management and Investment Analysis

• Risk management and financial forecasting
• Portfolio management and investment strategies
• Cryptocurrency and blockchain in finance
• Financial technology (FinTech) innovations

3. Business Analytics and Market Research

• Data-driven marketing and predictive analytics
• Artificial intelligence in financial decision-making
• Customer relationship management (CRM) technologies
• Market segmentation and competitive analysis

4. Corporate Finance and Global Economics

• Corporate social responsibility and ethical investing
• Global financial markets and trade policies
• Economic impact of digital transformation
• Financial regulations and compliance